# #3469e5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3469e5`
- RGB: rgb(52, 105, 229)
- HSL: hsl(222, 77%, 55%)
- OKLCH: oklch(0.558 0.197 263.7)
- Relative luminance: 0.1649
- Nearest named color: Bluetiful (#3c69e7, Δ 0.766) — https://brandsweets.com/colors/bluetiful
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3469e5

## Tints & shades

- Tints (toward white): #4676e7, #5d87ea, #6f94ec, #81a2ef, #97b2f2, #a9c0f4, #bbcdf6, #cddaf9, #e4ebfb, #f6f8fe
- Shades (toward black): #1d58e2, #1a4fcb, #1747b5, #153e9e, #123587, #0e2a6c, #0b2256, #08193f, #051029, #020712

## Harmonies

- Complementary: #e5b034
- Analogous: #34c1e5, #5734e5
- Triadic: #e53469, #69e534
- Split-complementary: #e55734, #c1e534
- Tetradic: #e534c1, #e5b034, #34e557

## Colors that go with #3469e5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3469e5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #3469e5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #3469e5 in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including BBC's brand system and EA's brand system put Blue beside #3469e5, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3469e5: 14 real palettes, including Carrefour's brand system and Nokia's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3469e5: 6 real palettes, including Webflow's brand system and NBA's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3469e5: 7 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3469e5: 8 real palettes, including ASUS's brand system and HashiCorp's brand system, as the supporting colour. Seen in: ASUS (https://brandsweets.com/colors/brands/asus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1a4ec7 (7.1:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3d70e6 (4.66:1); AA: background → #f7f7f7 (4.56:1); AAA: text → #6f94ec (7.12:1)

## Brands using this color

- **Fivetran blue** — primary #346cec (Δ 1.262) — https://brandsweets.com/colors/brands/fivetran-com
- **Sephora** — secondary #136bea (Δ 1.859) — https://brandsweets.com/colors/brands/sephora-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3469e5-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3469e5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.