# #344e2c

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#344e2c`
- RGB: rgb(52, 78, 44)
- HSL: hsl(106, 28%, 24%)
- OKLCH: oklch(0.393 0.064 138.6)
- Relative luminance: 0.0636
- Nearest named color: Highlander (#3a533d, Δ 2.864) — https://brandsweets.com/colors/highlander
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/344e2c

## Tints & shades

- Tints (toward white): #436539, #557f48, #649654, #78ab69, #8db780, #a1c497, #b9d3b1, #cde0c8, #e5eee2, #f9fbf8
- Shades (toward black): #304828, #2b4125, #273b21, #23341d, #1e2e1a, #1a2716, #162112, #111a0f, #0d140b, #090d07

## Harmonies

- Complementary: #462c4e
- Analogous: #454e2c, #2c4e35
- Triadic: #2c344e, #4e2c34
- Split-complementary: #352c4e, #4e2c45
- Tetradic: #2c454e, #462c4e, #4e352c

## Colors that go with #344e2c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #344e2c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 7 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #344e2c, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #344e2c, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #344e2c: 5 real palettes, including Desert Road and Notion's brand system, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #344e2c: 4 real palettes, including Warp's brand system and Lamborghini's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #344e2c: 5 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #344e2c in 7 real palettes, including Neon's brand system and Chime's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Cream** #fffdd0 [role] — Cream is the surface #344e2c wants: a warm off-white that shares its undertone, so #344e2c reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #557f48 (4.52:1); AA: background → #b5b5b5 (4.51:1); AAA: text → #6ca35c (7.03:1); AAA: background → #e0e0e0 (7:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/344e2c-a5bea2-774edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#344e2c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.