# #344a55

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#344a55`
- RGB: rgb(52, 74, 85)
- HSL: hsl(200, 24%, 27%)
- OKLCH: oklch(0.395 0.033 230.3)
- Relative luminance: 0.0628
- Nearest named color: Charcoal (#36454f, Δ 1.622) — https://brandsweets.com/colors/charcoal
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/344a55

## Tints & shades

- Tints (toward white): #425e6c, #4f7182, #5d8498, #7195a8, #8aa8b7, #a0b9c5, #b6c9d2, #ccd9e0, #e3eaee, #f9fafb
- Shades (toward black): #30454f, #2b3d46, #27373f, #233239, #1f2c33, #192429, #151e23, #11191c, #0c1113, #080b0d

## Harmonies

- Complementary: #553f34
- Analogous: #345550, #343a55
- Triadic: #55344a, #4a5534
- Split-complementary: #55343a, #555034
- Tetradic: #503455, #553f34, #3a5534

## Colors that go with #344a55

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #344a55's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #344a55's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #344a55 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 8 real palettes, including Jeep's brand system and Alaska Airlines's brand system put Blue beside #344a55, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #344a55, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #344a55: 5 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside #344a55, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #344a55: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #577c8e (4.68:1); AA: background → #b5b5b5 (4.54:1); AAA: text → #779aac (7:1); AAA: background → #e0e0e0 (7.05:1)

## Brands using this color

- **Codecademy** — secondary #2c4c5c (Δ 1.383) — https://brandsweets.com/colors/brands/codecademy-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/344a55-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#344a55" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.