# #344030

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#344030`
- RGB: rgb(52, 64, 48)
- HSL: hsl(105, 14%, 22%)
- OKLCH: oklch(0.355 0.031 137.9)
- Relative luminance: 0.0461
- Nearest named color: Everglade (#264334, Δ 1.931) — https://brandsweets.com/colors/everglade
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/344030

## Tints & shades

- Tints (toward white): #475742, #586c51, #6b8363, #7c9673, #92a78b, #a8b9a2, #bbc8b6, #d1dace, #e4e9e2, #fafbf9
- Shades (toward black): #2f3a2c, #2b3427, #283125, #242c21, #1f261d, #1a2018, #151a14, #131712, #0e110d, #090c09

## Harmonies

- Complementary: #3c3040
- Analogous: #3c4030, #304034
- Triadic: #303440, #403034
- Split-complementary: #343040, #40303c
- Tetradic: #303c40, #3c3040, #403430

## Colors that go with #344030

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: analogous] — Dark Olive Green is #344030's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #344030 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #344030's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #344030 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/slateblue
- **Amber** #ffbf00 [pool] — Amber is paired with #344030 in 4 real palettes, including McDonald's's brand system and Trailhead, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #344030, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #344030, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cream** #fffdd0 [role] — Cream is the surface #344030 wants: a warm off-white that shares its undertone, so #344030 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #667d5e (4.66:1); AA: background → #a8a8a8 (4.59:1); AAA: text → #849c7c (7.03:1); AAA: background → #cfcfcf (7.01:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/344030-a6bea2-754edf-1f2d22-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#344030" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
