# #343d14

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#343d14`
- RGB: rgb(52, 61, 20)
- HSL: hsl(73, 51%, 16%)
- OKLCH: oklch(0.342 0.063 120.3)
- Relative luminance: 0.0412
- Nearest named color: Dark Olive (#373e02, Δ 1.593) — https://brandsweets.com/colors/dark-olive
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/343d14

## Tints & shades

- Tints (toward white): #4f5c1e, #697b28, #879e33, #a1bd3d, #b1c959, #c0d378, #cedd97, #dee9ba, #edf3d8, #fbfdf7
- Shades (toward black): #313a13, #2e3611, #272e0f, #242a0e, #21270c, #1e230b, #1a1f0a, #141707, #101306, #0d0f05

## Harmonies

- Complementary: #1d143e
- Analogous: #3e3214, #203e14
- Triadic: #14353e, #3e1435
- Split-complementary: #14203e, #32143e
- Tetradic: #143e32, #1d143e, #3e1420

## Colors that go with #343d14

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #343d14: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Docker (https://brandsweets.com/colors/brands/docker-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #343d14's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #343d14 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Blue Violet** #8a2be2 [harmony, pool: complementary] — Blue Violet sits directly opposite #343d14 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Amber** #ffbf00 [pool] — Amber is paired with #343d14 in 5 real palettes, including Trailhead and McDonald's's brand system, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Instacart's brand system and Dunkin''s brand system put Blue beside #343d14, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #343d14, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cream** #fffdd0 [role] — Cream is the surface #343d14 wants: a warm off-white that shares its undertone, so #343d14 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6c7f29 (4.71:1); AA: background → #a3a3a3 (4.57:1); AAA: text → #8aa234 (7.3:1); AAA: background → #cccccc (7.17:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/343d14-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#343d14" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.