# #343442

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#343442`
- RGB: rgb(52, 52, 66)
- HSL: hsl(240, 12%, 23%)
- OKLCH: oklch(0.331 0.025 285)
- Relative luminance: 0.0358
- Nearest named color: After Midnight (#38393f, Δ 2.068) — https://brandsweets.com/colors/after-midnight
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/343442

## Tints & shades

- Tints (toward white): #464659, #55556d, #676783, #797996, #9090a7, #a4a4b7, #babac9, #ceced9, #e5e5eb, #f9f9fb
- Shades (toward black): #2f2f3c, #2b2b36, #262631, #22222b, #1f1f28, #1b1b22, #16161d, #121217, #0d0d11, #09090b

## Harmonies

- Complementary: #424234
- Analogous: #343b42, #3b3442
- Triadic: #423434, #344234
- Split-complementary: #423b34, #3b4234
- Tetradic: #42343b, #424234, #34423b

## Colors that go with #343442

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #343442 in 8 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Minecraft's brand system and Dunkin''s brand system put Blue beside #343442, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Blush put Blush Pink beside #343442, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #343442 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #343442: 9 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside #343442, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #343442 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #343442 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #737391 (4.59:1); AA: background → #9e9e9e (4.57:1); AAA: text → #9595ac (7.17:1); AAA: background → #c4c4c4 (7.02:1)

## Brands using this color

- **Mercury** — primary #323341 (Δ 0.508) — https://brandsweets.com/colors/brands/mercury-com
- **Audi** — primary #2c343f (Δ 1.466) — https://brandsweets.com/colors/brands/audi-com
- **Docker** — primary #2c333f (Δ 1.508) — https://brandsweets.com/colors/brands/docker-com
- **Bloomberg** — secondary #2b333f (Δ 1.656) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — accent #2b333f (Δ 1.656) — https://brandsweets.com/colors/brands/hermes-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — secondary #2b333f (Δ 1.656) — https://brandsweets.com/colors/brands/playstation-com
- **Blizzard** — secondary #323a48 (Δ 1.926) — https://brandsweets.com/colors/brands/blizzard-com

## Curated palettes containing it

- **Macaron** (pastel, light, playful) — #f6a5c0, #a8d8ea, #c7e8b5, #fffaf7, #3f3340 — Rose, sky and pistachio at patisserie strength — the pastel trio, with a plum-grey text colour so it never washes out. — tool: https://brandsweets.com/palettes/new/f6a5c0-a8d8ea-c7e8b5-fffaf7-3f3340 — collection: https://brandsweets.com/palettes/pastel
- **Harbour** (ocean, cool, muted, editorial) — #3d5a80, #98c1d9, #ee6c4d, #f7f9fb, #293241 — Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason. — tool: https://brandsweets.com/palettes/new/3d5a80-98c1d9-ee6c4d-f7f9fb-293241 — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/343442-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#343442" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.