# #34074f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#34074f`
- RGB: rgb(52, 7, 79)
- HSL: hsl(278, 84%, 17%)
- OKLCH: oklch(0.259 0.12 307.9)
- Relative luminance: 0.0145
- Nearest named color: Hollow Knight (#330055, Δ 1.52) — https://brandsweets.com/colors/hollow-knight
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/34074f

## Tints & shades

- Tints (toward white): #4e0a75, #670d9b, #8011c0, #9914e6, #ac3aee, #bc5ff1, #cc85f4, #dbabf8, #ebd0fb, #fbf6fe
- Shades (toward black): #32074b, #2c0642, #29053d, #250538, #220434, #1c042a, #190326, #160321, #100217, #0c0213

## Harmonies

- Complementary: #225007
- Analogous: #110750, #500746
- Triadic: #503507, #075035
- Split-complementary: #465007, #075011
- Tetradic: #501107, #225007, #074650

## Colors that go with #34074f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #34074f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #34074f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), GEICO (https://brandsweets.com/colors/brands/geico-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #34074f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #34074f in 4 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #34074f, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #34074f: 6 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #34074f: 9 real palettes, including Blue Mono and MLB's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #34074f in 8 real palettes, including Pinterest's brand system and Formula 1's brand system, as the lead colour. Seen in: Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac3aee (4.59:1); AA: background → #878787 (4.53:1); AAA: text → #c472f3 (7.05:1); AAA: background → #ababab (7.09:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/34074f-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#34074f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.