# #34033f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#34033f`
- RGB: rgb(52, 3, 63)
- HSL: hsl(289, 91%, 13%)
- OKLCH: oklch(0.241 0.11 319.2)
- Relative luminance: 0.0115
- Nearest named color: Dark Purple (#35063e, Δ 0.69) — https://brandsweets.com/colors/dark-purple
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/34033f

## Tints & shades

- Tints (toward white): #58056b, #790792, #9d09be, #bd0be5, #cf29f5, #d850f7, #e27bf9, #eaa2fb, #f4cefd, #fdf5ff
- Shades (toward black): #30033a, #2c0336, #280231, #24022c, #24022c, #200227, #1c0222, #18011d, #140118, #100113

## Harmonies

- Complementary: #0e3f03
- Analogous: #16033f, #3f032c
- Triadic: #3f3403, #033f34
- Split-complementary: #2c3f03, #033f16
- Tetradic: #3f1603, #0e3f03, #032c3f

## Colors that go with #34033f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #34033f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #34033f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #34033f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: complementary] — Forest Green sits directly opposite #34033f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com). — https://brandsweets.com/colors/forestgreen
- **Amber** #ffbf00 [pool] — Amber is paired with #34033f in 8 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #34033f, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Warp (https://brandsweets.com/colors/brands/warp-dev), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #34033f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #34033f: 9 real palettes, including SoFi's brand system and Arctic, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c10bea (4.5:1); AA: background → #858585 (4.62:1); AAA: text → #dc63f8 (7.18:1); AAA: background → #a6a6a6 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/34033f-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#34033f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.