# #34006b

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#34006b`
- RGB: rgb(52, 0, 107)
- HSL: hsl(269, 100%, 21%)
- OKLCH: oklch(0.283 0.155 295.5)
- Relative luminance: 0.0179
- Nearest named color: Galactic Federation (#330077, Δ 2.239) — https://brandsweets.com/colors/galactic-federation
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/34006b

## Tints & shades

- Tints (toward white): #470094, #5900b8, #6c00e0, #810aff, #9633ff, #a857ff, #bd80ff, #d2a8ff, #e5ccff, #faf5ff
- Shades (toward black): #2f0061, #2c005c, #270052, #230047, #200042, #1b0038, #16002e, #110024, #0f001f, #0a0014

## Harmonies

- Complementary: #376b00
- Analogous: #00026b, #69006b
- Triadic: #6b3400, #006b34
- Split-complementary: #6b6900, #026b00
- Tetradic: #6b0002, #376b00, #006b69

## Colors that go with #34006b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #34006b: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #34006b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #34006b: 5 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Glacier (https://brandsweets.com/palettes/cool#glacier), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #34006b in 5 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #34006b: 5 real palettes, including Bank of America's brand system and Discover's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Discover (https://brandsweets.com/colors/brands/discover-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #34006b: 5 real palettes, including FedEx's brand system and Deep Water, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #34006b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — 3 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #34006b, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b3dff (4.51:1); AA: background → #8c8c8c (4.6:1); AAA: text → #b875ff (7.03:1); AAA: background → #b0b0b0 (7.13:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/34006b-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#34006b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.