# #330d40

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#330d40`
- RGB: rgb(51, 13, 64)
- HSL: hsl(285, 66%, 15%)
- OKLCH: oklch(0.251 0.096 316.1)
- Relative luminance: 0.0136
- Nearest named color: Dark Purple (#35063e, Δ 1.292) — https://brandsweets.com/colors/dark-purple
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/330d40

## Tints & shades

- Tints (toward white): #4e1461, #6d1c87, #8823a9, #a32acb, #b649da, #c36be1, #d18de8, #dfafef, #eed5f6, #fcf7fd
- Shades (toward black): #2f0c3b, #2c0b37, #290a33, #250a2f, #22092a, #1b0722, #18061e, #140519, #110415, #0e0311

## Harmonies

- Complementary: #1a3f0d
- Analogous: #1a0d3f, #3f0d33
- Triadic: #3f330d, #0d3f33
- Split-complementary: #333f0d, #0d3f1a
- Tetradic: #3f1a0d, #1a3f0d, #0d333f

## Colors that go with #330d40

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #330d40: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #330d40: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #330d40 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #330d40's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #330d40 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: complementary] — Forest Green sits directly opposite #330d40 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com). — https://brandsweets.com/colors/forestgreen
- **Amber** #ffbf00 [pool] — Amber is paired with #330d40 in 10 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #330d40, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b241d8 (4.64:1); AA: background → #878787 (4.59:1); AAA: text → #c878e3 (7.25:1); AAA: background → #ababab (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/330d40-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#330d40" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.