# #329f96

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#329f96`
- RGB: rgb(50, 159, 150)
- HSL: hsl(175, 52%, 41%)
- OKLCH: oklch(0.64 0.097 187.1)
- Relative luminance: 0.2768
- Nearest named color: Baltic (#279d9f, Δ 1.709) — https://brandsweets.com/colors/baltic
- Moods: neutral
- Page: https://brandsweets.com/colors/329f96

## Tints & shades

- Tints (toward white): #3ab6ac, #45c4ba, #5cccc2, #73d3cb, #8bdad4, #9ee0db, #b5e8e4, #cdefec, #e0f5f3, #f7fdfc
- Shades (toward black): #2d8f87, #2a847c, #25746e, #20655f, #1c5954, #174a45, #123a37, #0d2b28, #0a1f1d, #05100f

## Harmonies

- Complementary: #9f323b
- Analogous: #329f5f, #32729f
- Triadic: #96329f, #9f9632
- Split-complementary: #9f3272, #9f5f32
- Tetradic: #5f329f, #9f323b, #729f32

## Colors that go with #329f96

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #329f96: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #329f96: 6 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #329f96 in 7 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #329f96: 8 real palettes, including Peacock and Dusk, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #329f96, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), SoFi (https://brandsweets.com/colors/brands/sofi-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #329f96 in 8 real palettes, including Confluent's brand system and Khan Academy's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #329f96: 5 real palettes, including Fintech Trust and Deep Water, as the supporting colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Olympics (https://brandsweets.com/colors/brands/olympics-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #329f96 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #288079 (4.71:1); AA: background → #292929 (4.53:1); AAA: text → #1f615b (7.19:1)
- On black (#000000): 6.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #35a79d (7.17:1)

## Curated palettes containing it

- **Coastal** (cool, light, clean) — #2a9d8f, #8ecae6, #e9c46a, #f7fafc, #1a2b3c — Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water. — tool: https://brandsweets.com/palettes/new/2a9d8f-8ecae6-e9c46a-f7fafc-1a2b3c — collection: https://brandsweets.com/palettes/cool
- **Diner** (retro, vivid, playful, bold) — #e63946, #2a9d8f, #f4d35e, #fffdf5, #1d1d1b — Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it. — tool: https://brandsweets.com/palettes/new/e63946-2a9d8f-f4d35e-fffdf5-1d1d1b — collection: https://brandsweets.com/palettes/retro

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/329f96-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#329f96" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.