# #328b23

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#328b23`
- RGB: rgb(50, 139, 35)
- HSL: hsl(111, 60%, 34%)
- OKLCH: oklch(0.562 0.162 141)
- Relative luminance: 0.1926
- Nearest named color: Forest Green (#228b22, Δ 0.939) — https://brandsweets.com/colors/forestgreen
- Moods: vivid
- Page: https://brandsweets.com/colors/328b23

## Tints & shades

- Tints (toward white): #3ba329, #46c030, #55cf3f, #6ed65c, #84dc74, #9ae28d, #b3eaa9, #c9f0c2, #e2f7de, #f8fdf7
- Shades (toward black): #2e7e20, #29721d, #25661a, #215a16, #1c4e13, #184110, #13350d, #0f290a, #0a1d07, #061004

## Harmonies

- Complementary: #7b238b
- Analogous: #668b23, #238b47
- Triadic: #23328b, #8b2332
- Split-complementary: #47238b, #8b2366
- Tetradic: #23668b, #7b238b, #8b4723

## Colors that go with #328b23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #328b23: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #328b23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #328b23 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkorchid
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #328b23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #328b23: 6 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #328b23 in 8 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #328b23: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 3 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #328b23, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #318722 (4.55:1); AA: background → #0a0a0a (4.58:1); AAA: text → #25661a (7.01:1)
- On black (#000000): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3eab2b (7.06:1)

## Brands using this color

- **Shake Shack** — accent #418613 (Δ 1.612) — https://brandsweets.com/colors/brands/shakeshack-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/328b23-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#328b23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.