# #327cbd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#327cbd`
- RGB: rgb(50, 124, 189)
- HSL: hsl(208, 58%, 47%)
- OKLCH: oklch(0.571 0.124 248.4)
- Relative luminance: 0.1877
- Nearest named color: Haddock’s Sweater (#277aba, Δ 1.075) — https://brandsweets.com/colors/haddocks-sweater
- Moods: cool, modern
- Page: https://brandsweets.com/colors/327cbd

## Tints & shades

- Tints (toward white): #3e89cc, #5296d1, #66a2d6, #7aaedc, #92bde2, #a6c9e7, #bbd5ed, #cfe2f2, #e3eef8, #f7fafd
- Shades (toward black): #2e72ad, #296599, #245a89, #204f79, #1c4569, #163855, #122d44, #0e2234, #091520, #040b10

## Harmonies

- Complementary: #bd7332
- Analogous: #32bdb9, #3237bd
- Triadic: #bd327c, #7cbd32
- Split-complementary: #bd3237, #bdb932
- Tetradic: #b932bd, #bd7332, #37bd32

## Colors that go with #327cbd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #327cbd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #327cbd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #327cbd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #327cbd in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #327cbd, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #327cbd: 9 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #327cbd: 4 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #327cbd: 8 real palettes, including Astro's brand system and Deep Water, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #317ab9 (4.55:1); AA: background → #080808 (4.53:1); AAA: text → #245a89 (7.24:1)
- On black (#000000): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5e9dd4 (7.25:1)

## Brands using this color

- **Honda** — accent #337ab7 (Δ 0.987) — https://brandsweets.com/colors/brands/honda-com
- **American Express** — primary #2e77bc (Δ 1.489) — https://brandsweets.com/colors/brands/americanexpress-com
- **Dollar General** — accent #2a77bd (Δ 1.619) — https://brandsweets.com/colors/brands/dollargeneral-com
- **Wired** — primary #057dbc (Δ 1.81) — https://brandsweets.com/colors/brands/wired-com
- **Astro** — primary #3178c6 (Δ 1.976) — https://brandsweets.com/colors/brands/astro-build

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/327cbd-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#327cbd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.