# #325ebd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#325ebd`
- RGB: rgb(50, 94, 189)
- HSL: hsl(221, 58%, 47%)
- OKLCH: oklch(0.504 0.158 263.2)
- Relative luminance: 0.1236
- Nearest named color: Denim (#1560bd, Δ 1.865) — https://brandsweets.com/colors/denim
- Moods: cool, modern
- Page: https://brandsweets.com/colors/325ebd

## Tints & shades

- Tints (toward white): #3e6bcc, #527ad1, #6689d6, #7a99dc, #92ace2, #a6bbe7, #bbcaed, #cfdaf2, #e3e9f8, #f7f9fd
- Shades (toward black): #2e56ad, #294c99, #244489, #203c79, #1c3469, #162a55, #122244, #0e1a34, #091020, #040810

## Harmonies

- Complementary: #bd9132
- Analogous: #32a4bd, #4c32bd
- Triadic: #bd325e, #5ebd32
- Split-complementary: #bd4c32, #a4bd32
- Tetradic: #bd32a4, #bd9132, #32bd4c

## Colors that go with #325ebd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #325ebd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #325ebd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #325ebd in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #325ebd, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #325ebd: 7 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #325ebd in 19 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #325ebd: 8 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #325ebd: 7 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2d54a9 (7.11:1)
- On black (#000000): 3.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4671ce (4.51:1); AA: background → #e0e0e0 (4.58:1); AAA: text → #7696db (7.16:1)

## Brands using this color

- **Campbell's** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/campbells-com
- **Coca-Cola** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/coca-cola-com
- **Guinness** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/guinness-com
- **Heinz** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/heinz-com
- **Hinge** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — primary #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/jackdaniels-com
- **L'Oréal** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/loreal-com
- **Maybelline** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/maybelline-com
- **Netflix** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/netflix
- **Nikon** — secondary #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/nikon-com
- **Paramount+** — primary #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/paramountplus-com
- **Pixar** — secondary #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/pixar-com
- **Starlink** — secondary #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/starlink-com
- **Ulta Beauty** — secondary #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/ulta-com
- **Victoria's Secret** — accent #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Warner Bros.** — secondary #3860be (Δ 0.861) — https://brandsweets.com/colors/brands/warnerbros-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/325ebd-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#325ebd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.