# #323d5d

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#323d5d`
- RGB: rgb(50, 61, 93)
- HSL: hsl(225, 30%, 28%)
- OKLCH: oklch(0.365 0.057 269)
- Relative luminance: 0.0481
- Nearest named color: Black Turmeric (#2c4364, Δ 2.006) — https://brandsweets.com/colors/black-turmeric
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/323d5d

## Tints & shades

- Tints (toward white): #3e4c74, #4b5b8b, #576aa2, #6d7eb0, #8492bd, #9ca7c9, #b3bcd6, #cad0e2, #e1e5ef, #f8f9fb
- Shades (toward black): #2e3856, #29324c, #252e46, #20273c, #1d2335, #191e2e, #141824, #10141e, #0b0d14, #07090d

## Harmonies

- Complementary: #5d5232
- Analogous: #32525d, #3d325d
- Triadic: #5d323d, #3d5d32
- Split-complementary: #5d3d32, #525d32
- Tetradic: #5d3252, #5d5232, #325d3d

## Colors that go with #323d5d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #323d5d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #323d5d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #323d5d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/darkolivegreen
- **Blue** #0000ff [pool] — 12 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #323d5d, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #323d5d, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #323d5d in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Velvet (https://brandsweets.com/palettes/luxury#velvet), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #323d5d: 5 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #323d5d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6375ab (4.66:1); AA: background → #a8a8a8 (4.5:1); AAA: text → #8895bf (7.1:1); AAA: background → #d1d1d1 (7.01:1)

## Brands using this color

- **Harley-Davidson** — accent #383b5e (Δ 1.09) — https://brandsweets.com/colors/brands/harley-davidson-com
- **Tumblr** — primary #304058 (Δ 1.483) — https://brandsweets.com/colors/brands/tumblr-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/323d5d-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#323d5d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.