# #323943

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#323943`
- RGB: rgb(50, 57, 67)
- HSL: hsl(215, 15%, 23%)
- OKLCH: oklch(0.342 0.02 257.3)
- Relative luminance: 0.0401
- Nearest named color: Artist’s Charcoal (#37393e, Δ 1.145) — https://brandsweets.com/colors/artists-charcoal
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/323943

## Tints & shades

- Tints (toward white): #434d5b, #525e6f, #647287, #758499, #8d99aa, #a1abba, #b9c0cb, #cdd3da, #e5e7eb, #f9fafb
- Shades (toward black): #2e343e, #292f38, #252a32, #21252c, #1e2329, #1a1e23, #16191d, #111417, #0d0f12, #090a0c

## Harmonies

- Complementary: #433c32
- Analogous: #324243, #333243
- Triadic: #433239, #394332
- Split-complementary: #433332, #424332
- Tetradic: #433242, #433c32, #324333

## Colors that go with #323943

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #323943 in 5 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Minecraft's brand system and Dunkin''s brand system put Blue beside #323943, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #323943, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #323943 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #323943: 8 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #323943, as the supporting colour. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #323943 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #323943 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.8:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #68778d (4.61:1); AA: background → #a1a1a1 (4.51:1); AAA: text → #8a96a8 (7.01:1); AAA: background → #c9c9c9 (7.04:1)

## Brands using this color

- **Blizzard** — secondary #323a48 (Δ 0.857) — https://brandsweets.com/colors/brands/blizzard-com
- **Mercury** — primary #323341 (Δ 1.925) — https://brandsweets.com/colors/brands/mercury-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/323943-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#323943" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.