# #323671

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#323671`
- RGB: rgb(50, 54, 113)
- HSL: hsl(236, 39%, 32%)
- OKLCH: oklch(0.362 0.1 277.3)
- Relative luminance: 0.0451
- Nearest named color: Evening Magic (#363e7d, Δ 2.979) — https://brandsweets.com/colors/evening-magic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/323671

## Tints & shades

- Tints (toward white): #3d428a, #464ca0, #555bb4, #6a70be, #8388c9, #9c9fd3, #b1b4dd, #cacce8, #dfe0f1, #f8f8fc
- Shades (toward black): #2d3167, #282c5c, #252955, #21234a, #1c1e40, #171935, #13142b, #101123, #0b0c19, #06070e

## Harmonies

- Complementary: #716d32
- Analogous: #325671, #4d3271
- Triadic: #713236, #367132
- Split-complementary: #714d32, #567132
- Tetradic: #713256, #716d32, #32714d

## Colors that go with #323671

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #323671's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 9 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #323671, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #323671 in 9 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #323671: 17 real palettes, including Hasbro's brand system and Panasonic's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #323671 in 5 real palettes, including Confluent's brand system and Taco Bell's brand system, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/lightseagreen
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #323671 in 4 real palettes, including Fintech Trust and Console Light, as the accent. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Console Light (https://brandsweets.com/palettes/technical#console-light), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #323671 in 6 real palettes, including Tumblr's brand system and Tide's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #323671: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a70be (4.67:1); AA: background → #a6a6a6 (4.54:1); AAA: text → #8e92cd (7.14:1); AAA: background → #cfcfcf (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/323671-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#323671" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.