# #323585

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#323585`
- RGB: rgb(50, 53, 133)
- HSL: hsl(238, 45%, 36%)
- OKLCH: oklch(0.376 0.131 276.4)
- Relative luminance: 0.0492
- Nearest named color: Deep Space Royal (#223382, Δ 2.388) — https://brandsweets.com/colors/deep-space-royal
- Moods: cool, modern
- Page: https://brandsweets.com/colors/323585

## Tints & shades

- Tints (toward white): #3b3e9b, #4347b1, #595cc0, #6f72c8, #8588d1, #9b9dd9, #b1b3e2, #cbcceb, #e1e2f4, #f8f8fc
- Shades (toward black): #2e317a, #2a2c6f, #242660, #202255, #1c1e4a, #18193f, #141534, #0e0f25, #0a0a1a, #06060f

## Harmonies

- Complementary: #858232
- Analogous: #325f85, #593285
- Triadic: #853235, #358532
- Split-complementary: #855932, #5f8532
- Tetradic: #85325f, #858232, #328559

## Colors that go with #323585

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #323585: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #323585's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #323585, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #323585 in 10 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #323585: 15 real palettes, including Hasbro's brand system and Warbyparker's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #323585 in 11 real palettes, including Nokia's brand system and Nivea's brand system, as the supporting colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #323585 in 4 real palettes, including Gillette's brand system and American Eagle's brand system, as the lead colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 6 real palettes, including dbt Labs's brand system and Harley-Davidson's brand system put Tomato beside #323585, as the lead colour. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b6ec7 (4.68:1); AA: background → #ababab (4.61:1); AAA: text → #9092d5 (7.26:1); AAA: background → #d4d4d4 (7.14:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/323585-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#323585" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.