# #3227aa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3227aa`
- RGB: rgb(50, 39, 170)
- HSL: hsl(245, 63%, 41%)
- OKLCH: oklch(0.389 0.196 275.9)
- Relative luminance: 0.0503
- Nearest named color: Depths of Night (#2c319b, Δ 2.957) — https://brandsweets.com/colors/depths-of-night
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3227aa

## Tints & shades

- Tints (toward white): #392cc3, #4437d2, #5c50d7, #7369dd, #8a82e3, #9e97e7, #b5b0ed, #ccc9f3, #e0def7, #f7f7fd
- Shades (toward black): #2d239a, #29208d, #241c7d, #1f196c, #1c1660, #17124f, #120e3e, #0d0a2e, #0a0821, #050411

## Harmonies

- Complementary: #9faa27
- Analogous: #275eaa, #7427aa
- Triadic: #aa3227, #27aa32
- Split-complementary: #aa7427, #5eaa27
- Tetradic: #aa275e, #9faa27, #27aa74

## Colors that go with #3227aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3227aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #3227aa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and Pfizer's brand system put Blue beside #3227aa, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3227aa: 6 real palettes, including Blue Mono and Peacock's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3227aa in 9 real palettes, including Behance's brand system and Pepsi's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3227aa: 7 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3227aa: 5 real palettes, including Absolut's brand system and Coursera's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #3227aa: 4 real palettes, including 3M's brand system and MLB's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.47:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6f65dc (4.57:1); AA: background → #ababab (4.56:1); AAA: text → #928be5 (7.05:1); AAA: background → #d4d4d4 (7.06:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3227aa-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3227aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.