# #32238b

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#32238b`
- RGB: rgb(50, 35, 139)
- HSL: hsl(249, 60%, 34%)
- OKLCH: oklch(0.351 0.162 280.6)
- Relative luminance: 0.0374
- Nearest named color: Galactic Civilization (#442288, Δ 3.433) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/32238b

## Tints & shades

- Tints (toward white): #3b29a3, #4630c0, #553fcf, #6e5cd6, #8474dc, #9a8de2, #b3a9ea, #c9c2f0, #e2def7, #f8f7fd
- Shades (toward black): #2e207e, #291d72, #251a66, #21165a, #1c134e, #181041, #130d35, #0f0a29, #0a071d, #060410

## Harmonies

- Complementary: #7b8b23
- Analogous: #23478b, #66238b
- Triadic: #8b3223, #238b32
- Split-complementary: #8b6623, #478b23
- Tetradic: #8b2347, #7b8b23, #238b66

## Colors that go with #32238b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #32238b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #32238b, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #32238b: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #32238b in 7 real palettes, including Casper Sleep's brand system and Pepsi's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #32238b: 5 real palettes, including Bank of America's brand system and Warbyparker's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #32238b in 4 real palettes, including Hyundai's brand system and Walgreens's brand system, as the supporting colour. Seen in: Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/red
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #32238b in 6 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #32238b in 4 real palettes, including Gillette's brand system and Boeing's brand system, as the lead colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), American Eagle (https://brandsweets.com/colors/brands/ae-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7564d8 (4.57:1); AA: background → #a1a1a1 (4.65:1); AAA: text → #9a8de2 (7.28:1); AAA: background → #c7c7c7 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/32238b-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#32238b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.