# #321561

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#321561`
- RGB: rgb(50, 21, 97)
- HSL: hsl(263, 64%, 23%)
- OKLCH: oklch(0.289 0.125 294.7)
- Relative luminance: 0.0208
- Nearest named color: Fabric of Space (#341758, Δ 1.757) — https://brandsweets.com/colors/fabric-of-space
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/321561

## Tints & shades

- Tints (toward white): #431c82, #52239f, #642ac0, #753ad4, #8d5cdb, #a179e2, #b99be9, #cdb8ef, #e5d9f7, #f9f7fd
- Shades (toward black): #2e1358, #29114f, #251047, #210e3f, #1e0d3b, #1a0b32, #16092a, #110721, #0d0619, #090411

## Harmonies

- Complementary: #436015
- Analogous: #151e60, #571560
- Triadic: #603215, #156032
- Split-complementary: #605715, #1e6015
- Tetradic: #60151e, #436015, #156057

## Colors that go with #321561

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #321561: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #321561's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Spectrum (https://brandsweets.com/colors/brands/spectrum-com). — https://brandsweets.com/colors/royalblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #321561: 6 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #321561: 6 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #321561: 4 real palettes, including Blue Mono and Peacock's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #321561 in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #321561: 13 real palettes, including Bank of America's brand system and Discover's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Discover (https://brandsweets.com/colors/brands/discover-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #321561 in 4 real palettes, including Railway's brand system and Pastel Pop, as the supporting colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Sorbet (https://brandsweets.com/palettes/light#sorbet), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/lightpink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8d5cdb (4.69:1); AA: background → #8f8f8f (4.59:1); AAA: text → #aa86e4 (7.24:1); AAA: background → #b3b3b3 (7.08:1)

## Brands using this color

- **Kraken** — primary #331469 (Δ 1.426) — https://brandsweets.com/colors/brands/kraken-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/321561-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#321561" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.