# #31af74

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#31af74`
- RGB: rgb(49, 175, 116)
- HSL: hsl(152, 56%, 44%)
- OKLCH: oklch(0.672 0.14 158.1)
- Relative luminance: 0.3257
- Nearest named color: mediumseagreen (#3cb371, Δ 1.527) — https://brandsweets.com/colors/mediumseagreen
- Moods: neutral
- Page: https://brandsweets.com/colors/31af74

## Tints & shades

- Tints (toward white): #37c382, #4ccd91, #60d29d, #78d9ac, #8cdeb8, #a0e4c4, #b7ebd3, #cbf0df, #e3f7ee, #f7fdfa
- Shades (toward black): #2d9f6a, #288f5f, #247f55, #1f6f4a, #1b5f3f, #165035, #12402a, #0d3020, #092015, #04100b

## Harmonies

- Complementary: #af316c
- Analogous: #31af36, #31abaf
- Triadic: #7431af, #af7431
- Split-complementary: #af31ab, #af3631
- Tetradic: #3631af, #af316c, #abaf31

## Colors that go with #31af74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #31af74: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Fintech Trust and Telehealth put Midnight Blue beside #31af74, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Diner and Meadow put Mustard Yellow beside #31af74, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Meadow (https://brandsweets.com/palettes/light#meadow), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #31af74 in 5 real palettes, including Khan Academy's brand system and Console Light, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #31af74 in 14 real palettes, including Undergrowth and Chime's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Chime (https://brandsweets.com/colors/brands/chime-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #31af74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Blue** #0000ff [pool] — 3 real palettes, including Unity's brand system and Spotify's brand system put Blue beside #31af74, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #31af74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #258357 (4.71:1); AA: background → #333333 (4.52:1); AAA: text → #1c6342 (7.21:1); AAA: background → #0a0a0a (7.08:1)
- On black (#000000): 7.51:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **DuckDuckGo** — accent #38b26a (Δ 1.802) — https://brandsweets.com/colors/brands/duckduckgo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/31af74-a2beb4-d459ce-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#31af74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.