# #3196fc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3196fc`
- RGB: rgb(49, 150, 252)
- HSL: hsl(210, 97%, 59%)
- OKLCH: oklch(0.667 0.176 252.5)
- Relative luminance: 0.2949
- Nearest named color: dodgerblue (#1e90ff, Δ 2.024) — https://brandsweets.com/colors/dodgerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3196fc

## Tints & shades

- Tints (toward white): #45a1fc, #59abfc, #6db5fd, #81bffd, #96c9fd, #a5d1fe, #b9dbfe, #cde6fe, #e1f0ff, #f5faff
- Shades (toward black): #188afb, #047af1, #036ed8, #035eba, #0252a1, #024283, #023669, #01264b, #011a32, #000a14

## Harmonies

- Complementary: #fc9631
- Analogous: #31fcfc, #3131fc
- Triadic: #fc3196, #96fc31
- Split-complementary: #fc3131, #fcfc31
- Tetradic: #fc31fc, #fc9631, #31fc31

## Colors that go with #3196fc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3196fc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Disney (https://brandsweets.com/colors/brands/disney-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #3196fc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Bronze** #cd7f32 [harmony, pool: complementary] — Bronze sits directly opposite #3196fc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/bronze
- **Amber** #ffbf00 [pool] — Amber is paired with #3196fc in 9 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #3196fc, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3196fc: 4 real palettes, including Blue Mono and Carrefour's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3196fc in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3196fc: 7 real palettes, including Figma's brand system and Venmo's brand system. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0373e2 (4.61:1); AA: background → #2b2b2b (4.65:1); AAA: text → #0357ab (7.11:1)
- On black (#000000): 6.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3699fc (7.12:1)

## Brands using this color

- **Apple** — secondary #2997ff (Δ 0.543) — https://brandsweets.com/colors/brands/apple-com
- **AMD** — secondary #2899ff (Δ 0.841) — https://brandsweets.com/colors/brands/amd-com
- **Figma** — accent #0d99ff (Δ 1.255) — https://brandsweets.com/colors/brands/figma
- **Miro** — accent #0099ff (Δ 1.397) — https://brandsweets.com/colors/brands/miro-com
- **Unity** — primary #0892ff (Δ 1.912) — https://brandsweets.com/colors/brands/unity-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3196fc-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3196fc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.