# #3192d8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3192d8`
- RGB: rgb(49, 146, 216)
- HSL: hsl(205, 68%, 52%)
- OKLCH: oklch(0.637 0.137 244.7)
- Relative luminance: 0.2617
- Nearest named color: Blue Burst (#309cd0, Δ 3.343) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3192d8

## Tints & shades

- Tints (toward white): #479edc, #58a7df, #6db2e3, #7ebbe7, #94c6eb, #a9d2ef, #badbf2, #d0e6f6, #e1eff9, #f6fafd
- Shades (toward black): #2685c9, #2277b4, #1f6ca3, #1b5e8d, #174f78, #134163, #0f334d, #0b283c, #071a27, #030b11

## Harmonies

- Complementary: #d87731
- Analogous: #31d8ca, #313fd8
- Triadic: #d83192, #92d831
- Split-complementary: #d8313f, #d8ca31
- Tetradic: #ca31d8, #d87731, #3fd831

## Colors that go with #3192d8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3192d8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #3192d8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Substack (https://brandsweets.com/colors/brands/substack-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/orangered
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #3192d8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #3192d8 in 12 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Readymag's brand system and Qualcomm's brand system put Blue beside #3192d8, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3192d8: 6 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #3192d8 in 7 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3192d8 in 4 real palettes, including Elastic's brand system and Playground, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #237ab8 (4.62:1); AA: background → #242424 (4.61:1); AAA: text → #1a5b89 (7.24:1)
- On black (#000000): 6.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #439cdb (7.02:1)

## Brands using this color

- **Telegram** — secondary #318fd3 (Δ 1.017) — https://brandsweets.com/colors/brands/telegram-org
- **Gopro** — secondary #0097d6 (Δ 1.909) — https://brandsweets.com/colors/brands/gopro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3192d8-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3192d8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.