# #317f96

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#317f96`
- RGB: rgb(49, 127, 150)
- HSL: hsl(194, 51%, 39%)
- OKLCH: oklch(0.558 0.083 220.8)
- Relative luminance: 0.1803
- Nearest named color: Bermuda (#1b7d8d, Δ 2.067) — https://brandsweets.com/colors/bermuda
- Moods: cool, modern
- Page: https://brandsweets.com/colors/317f96

## Tints & shades

- Tints (toward white): #3892ad, #42a4c2, #59afc9, #71bad1, #88c5d8, #9bcfdf, #b2dae6, #c9e5ee, #e0f0f5, #f7fbfd
- Shades (toward black): #2d758b, #28687b, #245e70, #1f5160, #1b4755, #163a45, #13313a, #0e242a, #0a1a1f, #050d0f

## Harmonies

- Complementary: #964831
- Analogous: #31967b, #314c96
- Triadic: #96317f, #7f9631
- Split-complementary: #96314c, #967b31
- Tetradic: #7b3196, #964831, #4c9631

## Colors that go with #317f96

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #317f96: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #317f96: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #317f96 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #317f96 in 5 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #317f96: 6 real palettes, including Glacier and Fintech Trust, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #317f96: 8 real palettes, including Riverbed and Wellness, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #317f96: 4 real palettes, including Deep Water and Telegram's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #317f96: 15 real palettes, including Discover's brand system and Campus, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Campus (https://brandsweets.com/palettes/friendly#campus), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #245e70 (7.22:1)
- On black (#000000): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3ea2c1 (7.14:1)

## Brands using this color

- **Perplexity** — primary #20808d (Δ 1.931) — https://brandsweets.com/colors/brands/perplexity

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/317f96-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#317f96" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.