# #313c4e

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#313c4e`
- RGB: rgb(49, 60, 78)
- HSL: hsl(217, 23%, 25%)
- OKLCH: oklch(0.354 0.035 260.1)
- Relative luminance: 0.0443
- Nearest named color: After Midnight (#38393f, Δ 2.631) — https://brandsweets.com/colors/after-midnight
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/313c4e

## Tints & shades

- Tints (toward white): #3f4d64, #4f617d, #5c7193, #6f83a5, #8899b4, #9eacc2, #b4bfd0, #cad1de, #e3e7ed, #f9fafb
- Shades (toward black): #2d3848, #293342, #252e3c, #212935, #1d242f, #181d26, #14181f, #101319, #0c0e13, #080a0d

## Harmonies

- Complementary: #4e4331
- Analogous: #314b4e, #35314e
- Triadic: #4e313c, #3c4e31
- Split-complementary: #4e3531, #4b4e31
- Tetradic: #4e314b, #4e4331, #314e35

## Colors that go with #313c4e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #313c4e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #313c4e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: analogous] — Teal is #313c4e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #313c4e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #313c4e in 4 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #313c4e, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #313c4e, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #313c4e: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #60769a (4.56:1); AA: background → #a6a6a6 (4.57:1); AAA: text → #8596b2 (7:1); AAA: background → #cfcfcf (7.14:1)

## Brands using this color

- **Blizzard** — secondary #323a48 (Δ 1.068) — https://brandsweets.com/colors/brands/blizzard-com
- **Tumblr** — primary #304058 (Δ 1.869) — https://brandsweets.com/colors/brands/tumblr-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/313c4e-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#313c4e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.