# #313759

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#313759`
- RGB: rgb(49, 55, 89)
- HSL: hsl(231, 29%, 27%)
- OKLCH: oklch(0.348 0.06 275.2)
- Relative luminance: 0.0411
- Nearest named color: Call It a Night (#42364c, Δ 3.543) — https://brandsweets.com/colors/call-it-a-night
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/313759

## Tints & shades

- Tints (toward white): #3e4570, #4a5387, #57629e, #6b75ae, #858dbc, #9ca3c9, #b3b8d5, #cacee2, #e1e3ef, #f8f9fb
- Shades (toward black): #2d3352, #282d48, #242942, #21253b, #1d2135, #181a2b, #141624, #10121e, #0b0c14, #07080d

## Harmonies

- Complementary: #595331
- Analogous: #314b59, #3f3159
- Triadic: #593137, #375931
- Split-complementary: #593f31, #4b5931
- Tetradic: #59314b, #595331, #31593f

## Colors that go with #313759

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #313759 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #313759 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #313759's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #313759 in 4 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Alaska Airlines's brand system and Minecraft's brand system put Blue beside #313759, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #313759, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #313759 in 5 real palettes, including Coastal and Polaroid, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #313759: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6872ac (4.59:1); AA: background → #a3a3a3 (4.57:1); AAA: text → #8c94c0 (7.11:1); AAA: background → #cccccc (7.18:1)

## Brands using this color

- **Harley-Davidson** — accent #383b5e (Δ 1.876) — https://brandsweets.com/colors/brands/harley-davidson-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/313759-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#313759" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.