# #313472

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#313472`
- RGB: rgb(49, 52, 114)
- HSL: hsl(237, 40%, 32%)
- OKLCH: oklch(0.358 0.105 277.6)
- Relative luminance: 0.0432
- Nearest named color: Her Highness (#432e6f, Δ 3.314) — https://brandsweets.com/colors/her-highness
- Moods: cool, modern
- Page: https://brandsweets.com/colors/313472

## Tints & shades

- Tints (toward white): #3c408b, #4549a1, #5459b6, #696dbf, #8286c9, #9b9ed4, #b0b3dd, #c9cbe8, #dfe0f1, #f8f8fc
- Shades (toward black): #2c2f68, #282a5d, #252756, #20224b, #1c1d40, #171836, #12142b, #0f1024, #0b0b19, #06070e

## Harmonies

- Complementary: #726f31
- Analogous: #315572, #4e3172
- Triadic: #723134, #347231
- Split-complementary: #724e31, #557231
- Tetradic: #723155, #726f31, #31724e

## Colors that go with #313472

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #313472's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 9 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #313472, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #313472 in 9 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #313472: 17 real palettes, including Hasbro's brand system and Panasonic's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #313472 in 6 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #313472: 8 real palettes, including Frost & Ember and Glacier, as the supporting colour. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Red** #ff0000 [pool] — Red is paired with #313472 in 4 real palettes, including Hyundai's brand system and Walgreens's brand system, as the supporting colour. Seen in: Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/red
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #313472: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #696dbf (4.54:1); AA: background → #a6a6a6 (4.63:1); AAA: text → #8d90ce (7.01:1); AAA: background → #cccccc (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/313472-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#313472" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.