# #312d34

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#312d34`
- RGB: rgb(49, 45, 52)
- HSL: hsl(274, 7%, 19%)
- OKLCH: oklch(0.304 0.014 310.9)
- Relative luminance: 0.0278
- Nearest named color: Mystical Shadow (#352b30, Δ 1.009) — https://brandsweets.com/colors/mystical-shadow
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/312d34

## Tints & shades

- Tints (toward white): #45404a, #5a535f, #6f6675, #83798b, #978f9e, #a9a2ae, #bdb8c1, #d2ced4, #e6e4e7, #fafafa
- Shades (toward black): #2e2b31, #29262c, #272429, #211f23, #1f1c21, #1a181b, #171519, #121113, #0f0e10, #0a090b

## Harmonies

- Complementary: #30342d
- Analogous: #2e2d34, #342d33
- Triadic: #34312d, #2d3431
- Split-complementary: #33342d, #2d342e
- Tetradic: #342e2d, #30342d, #2d3334

## Colors that go with #312d34

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #312d34 in 11 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Minecraft's brand system and Headspace's brand system put Blue beside #312d34, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Blush and Rain Garden put Blush Pink beside #312d34, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #312d34 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #312d34: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Allbirds's brand system put Champagne beside #312d34, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #312d34 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #312d34 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c7283 (4.59:1); AA: background → #969696 (4.56:1); AAA: text → #9c95a3 (7.24:1); AAA: background → #bdbdbd (7.19:1)

## Brands using this color

- **Raycast** — text #2f3031 (Δ 1.344) — https://brandsweets.com/colors/brands/raycast
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.374) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Minecraft** — primary #313131 (Δ 1.629) — https://brandsweets.com/colors/brands/minecraft-net
- **Minecraft** — text #313131 (Δ 1.629) — https://brandsweets.com/colors/brands/minecraft-net
- **Astro** — text #2c2c2c (Δ 1.749) — https://brandsweets.com/colors/brands/astro-build
- **Headspace** — text #2d2c2b (Δ 1.803) — https://brandsweets.com/colors/brands/headspace-com

## Curated palettes containing it

- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Blossom** (spring, pastel, light, elegant) — #e8a0bf, #b5d6b2, #f7e1a0, #fffbfa, #3a2a33 — Cherry blossom, new leaf and pale primrose — a soft spring set for florists, weddings and anything that opens in April. — tool: https://brandsweets.com/palettes/new/e8a0bf-b5d6b2-f7e1a0-fffbfa-3a2a33 — collection: https://brandsweets.com/palettes/spring

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/312d34-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#312d34" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.