# #3124eb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3124eb`
- RGB: rgb(49, 36, 235)
- HSL: hsl(244, 83%, 53%)
- OKLCH: oklch(0.459 0.272 270.8)
- Relative luminance: 0.0791
- Nearest named color: Bluebonnet (#1c1cf0, Δ 2.583) — https://brandsweets.com/colors/bluebonnet
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3124eb

## Tints & shades

- Tints (toward white): #473bed, #584eef, #6e65f1, #8078f2, #968ff5, #a7a2f6, #bdb9f8, #cfccfa, #e5e3fc, #f6f6fe
- Shades (toward black): #2215e0, #1f13c9, #1b10b1, #180e9a, #150d87, #110a70, #0e0859, #0a0641, #06042a, #030213

## Harmonies

- Complementary: #ddeb24
- Analogous: #247aeb, #9424eb
- Triadic: #eb3124, #24eb31
- Split-complementary: #eb9424, #7aeb24
- Tetradic: #eb247a, #ddeb24, #24eb94

## Colors that go with #3124eb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3124eb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3124eb: 10 real palettes, including Zillow's brand system and CVS's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3124eb: 6 real palettes, including Qualcomm's brand system and Canva's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3124eb in 7 real palettes, including Dunkin''s brand system and Tim Hortons's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3124eb: 6 real palettes, including Pixar's brand system and Activision's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3124eb: 8 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #3124eb: 4 real palettes, including 3M's brand system and MLB's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #3124eb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Intel (https://brandsweets.com/colors/brands/intel-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a60f0 (4.54:1); AA: background → #c2c2c2 (4.57:1); AAA: text → #918af4 (7.15:1); AAA: background → #f0f0f0 (7.14:1)

## Brands using this color

- **Qualcomm** — accent #2a2aea (Δ 0.86) — https://brandsweets.com/colors/brands/qualcomm-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3124eb-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3124eb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.