# #31206a

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#31206a`
- RGB: rgb(49, 32, 106)
- HSL: hsl(254, 54%, 27%)
- OKLCH: oklch(0.313 0.122 287.7)
- Relative luminance: 0.0273
- Nearest named color: Dark Dreams (#332266, Δ 0.969) — https://brandsweets.com/colors/dark-dreams
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/31206a

## Tints & shades

- Tints (toward white): #3e2886, #4a30a1, #5738bc, #6b4eca, #856ed4, #9c89dc, #b3a5e4, #cac0ec, #e1dcf4, #f8f7fd
- Shades (toward black): #2d1d62, #281a56, #24174f, #211547, #1d133f, #180f33, #140d2b, #100b23, #0b0718, #070510

## Harmonies

- Complementary: #596a20
- Analogous: #20336a, #56206a
- Triadic: #6a3120, #206a31
- Split-complementary: #6a5620, #336a20
- Tetradic: #6a2033, #596a20, #206a56

## Colors that go with #31206a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #31206a: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #31206a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Discover (https://brandsweets.com/colors/brands/discover-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #31206a: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #31206a in 6 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #31206a: 4 real palettes, including Kraken's brand system and Deep Water, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/deepskyblue
- **Light Pink** #ffb6c1 [pool] — Light Pink shows up next to #31206a in 4 real palettes, including Macaron and Railway's brand system, as the lead colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Railway (https://brandsweets.com/colors/brands/railway-app), Sorbet (https://brandsweets.com/palettes/light#sorbet), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/lightpink
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #31206a in 4 real palettes, including Confluent's brand system and Taco Bell's brand system, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Ford (https://brandsweets.com/colors/brands/ford-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #31206a in 5 real palettes, including Tide's brand system and Monzo's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c62d0 (4.51:1); AA: background → #969696 (4.59:1); AAA: text → #9c89dc (7.03:1); AAA: background → #bababa (7:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/31206a-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#31206a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.