# #30cdfd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#30cdfd`
- RGB: rgb(48, 205, 253)
- HSL: hsl(194, 98%, 59%)
- OKLCH: oklch(0.791 0.139 224.3)
- Relative luminance: 0.5138
- Nearest named color: Blue Mana (#68c2f5, Δ 3.824) — https://brandsweets.com/colors/blue-mana
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/30cdfd

## Tints & shades

- Tints (toward white): #44d2fd, #58d7fd, #6ddcfe, #81e1fe, #95e5fe, #a4e9fe, #b8eefe, #cdf3fe, #e1f8ff, #f5fdff
- Shades (toward black): #17c7fd, #02baf2, #02a7d9, #0290bb, #027ca2, #016583, #01526a, #013a4c, #012732, #001014

## Harmonies

- Complementary: #fd6030
- Analogous: #30fdc6, #3067fd
- Triadic: #fd30cd, #cdfd30
- Split-complementary: #fd3067, #fdc630
- Tetradic: #c630fd, #fd6030, #67fd30

## Colors that go with #30cdfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #30cdfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #30cdfd in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #30cdfd: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Telehealth and Kraken's brand system put Midnight Blue beside #30cdfd, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Kraken (https://brandsweets.com/colors/brands/kraken-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #30cdfd: 4 real palettes, including Calendly's brand system and Audible's brand system, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Audible (https://brandsweets.com/colors/brands/audible-com), Steam (https://brandsweets.com/colors/brands/steampowered-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #30cdfd in 6 real palettes, including 1password's brand system and Telehealth, as the accent. Seen in: 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), NBA (https://brandsweets.com/colors/brands/nba-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #30cdfd: 4 real palettes, including Astro's brand system and Deep Water, as the lead colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Coral** #ff7f50 [harmony: complementary] — Coral sits directly opposite #30cdfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0280a7 (4.52:1); AA: background → #4d4d4d (4.54:1); AAA: text → #015d79 (7.39:1); AAA: background → #303030 (7.09:1)
- On black (#000000): 11.28:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Twilio** — primary #3acefa (Δ 0.691) — https://brandsweets.com/colors/brands/twilio-com
- **Twilio** — secondary #3acefa (Δ 0.691) — https://brandsweets.com/colors/brands/twilio-com
- **Vimeo** — primary #14d3fb (Δ 1.794) — https://brandsweets.com/colors/brands/vimeo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/30cdfd-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#30cdfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.