# #30a657

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#30a657`
- RGB: rgb(48, 166, 87)
- HSL: hsl(140, 55%, 42%)
- OKLCH: oklch(0.642 0.155 150.1)
- Relative luminance: 0.2859
- Nearest named color: Jade (#00a86b, Δ 2.397) — https://brandsweets.com/colors/jade
- Moods: neutral
- Page: https://brandsweets.com/colors/30a657

## Tints & shades

- Tints (toward white): #37be64, #45c971, #5dd083, #71d692, #88dda4, #a0e3b7, #b4e9c6, #ccf0d8, #dff6e7, #f7fdf9
- Shades (toward black): #2c964f, #278647, #247b41, #1f6b38, #1a5b30, #164b28, #113b1f, #0e2f19, #092011, #051008

## Harmonies

- Complementary: #a6307f
- Analogous: #44a630, #30a692
- Triadic: #5730a6, #a65730
- Split-complementary: #9230a6, #a63044
- Tetradic: #3044a6, #a6307f, #a69230

## Colors that go with #30a657

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #30a657: softer than #000 and cool enough to feel like part of the same palette. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Coastal (https://brandsweets.com/palettes/cool#coastal), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #30a657, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #30a657 in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #30a657: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #30a657, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #30a657 in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #30a657 in 11 real palettes, including Undergrowth and Obsidian's brand system, as the surface under it. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Chime (https://brandsweets.com/colors/brands/chime-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #30a657 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #278647 (4.58:1); AA: background → #2b2b2b (4.53:1); AAA: text → #1d6334 (7.28:1)
- On black (#000000): 6.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #31aa5a (7.03:1)

## Brands using this color

- **Olympics** — accent #00a651 (Δ 1.666) — https://brandsweets.com/colors/brands/olympics-com
- **Heineken** — primary #00a650 (Δ 1.742) — https://brandsweets.com/colors/brands/heineken-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/30a657-a2beaf-c259d4-1f2d2a-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#30a657" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.