# #308d72

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#308d72`
- RGB: rgb(48, 141, 114)
- HSL: hsl(163, 49%, 37%)
- OKLCH: oklch(0.581 0.097 170.2)
- Relative luminance: 0.2089
- Nearest named color: Elf (#1b8a6b, Δ 1.803) — https://brandsweets.com/colors/elf
- Moods: neutral
- Page: https://brandsweets.com/colors/308d72

## Tints & shades

- Tints (toward white): #38a385, #40ba97, #54c4a5, #6bccb1, #85d5bf, #9cddcb, #b3e5d7, #caede3, #e1f5ef, #f7fcfb
- Shades (toward black): #2c8169, #27725d, #236753, #1f5b4a, #1b5041, #164135, #12352b, #0e2a22, #091b16, #050f0c

## Harmonies

- Complementary: #8d304a
- Analogous: #308d44, #30798d
- Triadic: #72308d, #8d7230
- Split-complementary: #8d3079, #8d4430
- Tetradic: #44308d, #8d304a, #798d30

## Colors that go with #308d72

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #308d72: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #308d72 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #308d72: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #308d72 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Denim** #1560bd [pool] — Designers have shipped Denim with #308d72: 7 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #308d72 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Tide Pool and Paramount+'s brand system put Midnight Blue beside #308d72, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Farmers Market and Olympics's brand system put Orange beside #308d72, as the accent. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Olympics (https://brandsweets.com/colors/brands/olympics-com), Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2c8169 (4.72:1); AA: background → #141414 (4.54:1); AAA: text → #226350 (7.07:1)
- On black (#000000): 5.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #39a788 (7.06:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/308d72-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#308d72" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.