# #308a0a

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#308a0a`
- RGB: rgb(48, 138, 10)
- HSL: hsl(102, 86%, 29%)
- OKLCH: oklch(0.558 0.173 139.4)
- Relative luminance: 0.1883
- Nearest named color: Forest Green (#228b22, Δ 1.127) — https://brandsweets.com/colors/forestgreen
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/308a0a

## Tints & shades

- Tints (toward white): #3cab0d, #48cc0f, #54ed12, #6cf033, #84f254, #98f471, #b0f792, #c8f9b3, #e0fcd4, #f8fef6
- Shades (toward black): #2d800a, #287209, #256808, #205a07, #1c5106, #174205, #143904, #0f2b03, #0c2102, #071301

## Harmonies

- Complementary: #630a8a
- Analogous: #708a0a, #0a8a24
- Triadic: #0a318a, #8a0a31
- Split-complementary: #240a8a, #8a0a70
- Tetradic: #0a708a, #630a8a, #8a240a

## Colors that go with #308a0a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #308a0a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #308a0a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #308a0a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #308a0a: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #308a0a in 8 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #308a0a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #308a0a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 3 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #308a0a, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2f850a (4.69:1); AA: background → #080808 (4.54:1); AAA: text → #236407 (7.25:1)
- On black (#000000): 4.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3cab0d (7.02:1)

## Brands using this color

- **Instacart** — secondary #108910 (Δ 1.511) — https://brandsweets.com/colors/brands/instacart-com
- **Shake Shack** — accent #418613 (Δ 1.788) — https://brandsweets.com/colors/brands/shakeshack-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/308a0a-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#308a0a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.