# #3071bb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3071bb`
- RGB: rgb(48, 113, 187)
- HSL: hsl(212, 59%, 46%)
- OKLCH: oklch(0.544 0.133 253.9)
- Relative luminance: 0.1603
- Nearest named color: Campanula (#3473b7, Δ 0.988) — https://brandsweets.com/colors/campanula
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3071bb

## Tints & shades

- Tints (toward white): #387dcc, #4d8ad1, #659ad7, #79a8dc, #8db5e2, #a2c2e7, #b6cfec, #cedff2, #e3ecf8, #f7fafd
- Shades (toward black): #2c67aa, #285d9a, #235186, #1e4776, #1a3d65, #163355, #122a45, #0d1d31, #081420, #040a10

## Harmonies

- Complementary: #bb7a30
- Analogous: #30b6bb, #3530bb
- Triadic: #bb3071, #71bb30
- Split-complementary: #bb3530, #b6bb30
- Tetradic: #bb30b6, #bb7a30, #30bb35

## Colors that go with #3071bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3071bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #3071bb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #3071bb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #3071bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #3071bb in 9 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #3071bb, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3071bb: 12 real palettes, including General Mills's brand system and Intel's brand system, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3071bb: 5 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #265892 (7.26:1)
- On black (#000000): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3276c3 (4.52:1); AA: background → #f5f5f5 (4.58:1); AAA: text → #659ad7 (7.16:1)

## Brands using this color

- **The New York Times** — secondary #346eb7 (Δ 0.937) — https://brandsweets.com/colors/brands/nytimes-com
- **Skechers** — accent #1973c1 (Δ 1.458) — https://brandsweets.com/colors/brands/skechers-com
- **Dollar General** — accent #2a77bd (Δ 1.627) — https://brandsweets.com/colors/brands/dollargeneral-com
- **American Express** — primary #2e77bc (Δ 1.655) — https://brandsweets.com/colors/brands/americanexpress-com
- **State Farm** — accent #0a70bc (Δ 1.857) — https://brandsweets.com/colors/brands/statefarm-com
- **General Mills** — accent #0074c1 (Δ 1.997) — https://brandsweets.com/colors/brands/generalmills-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3071bb-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3071bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.