# #30697e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#30697e`
- RGB: rgb(48, 105, 126)
- HSL: hsl(196, 45%, 34%)
- OKLCH: oklch(0.492 0.068 225)
- Relative luminance: 0.1224
- Nearest named color: Chill of the Night (#256d8d, Δ 2.402) — https://brandsweets.com/colors/chill-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/30697e

## Tints & shades

- Tints (toward white): #387b94, #4291ae, #51a0bd, #6baec7, #81bbcf, #97c7d8, #b1d5e2, #c8e1ea, #e1eff4, #f8fbfc
- Shades (toward black): #2b6073, #275668, #234d5c, #1f4451, #1b3b46, #16313b, #122830, #0e1f25, #0a161a, #060c0f

## Harmonies

- Complementary: #7e4430
- Analogous: #307e6c, #30427e
- Triadic: #7e3069, #697e30
- Split-complementary: #7e3042, #7e6c30
- Tetradic: #6c307e, #7e4430, #427e30

## Colors that go with #30697e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #30697e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Pampers (https://brandsweets.com/colors/brands/pampers-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Firebrick** #b22222 [harmony, pool: split] — Firebrick is a split-complement of #30697e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Fireside (https://brandsweets.com/palettes/dark#fireside), AT&T (https://brandsweets.com/colors/brands/att-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #30697e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #30697e in 5 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #30697e, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Warp (https://brandsweets.com/colors/brands/warp-dev), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #30697e: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #30697e: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #30697e in 15 real palettes, including Gemstone and Wendy's's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2a5d6f (7.26:1)
- On black (#000000): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3a7f98 (4.67:1); AA: background → #dedede (4.53:1); AAA: text → #51a0bd (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/30697e-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#30697e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.