# #30695e

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#30695e`
- RGB: rgb(48, 105, 94)
- HSL: hsl(168, 37%, 30%)
- OKLCH: oklch(0.479 0.063 179.1)
- Relative luminance: 0.1154
- Nearest named color: Deep Pool Teal (#366d68, Δ 1.945) — https://brandsweets.com/colors/deep-pool-teal
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/30695e

## Tints & shades

- Tints (toward white): #3b8173, #479a89, #50af9c, #69baaa, #81c5b8, #9ad0c5, #b2dcd3, #c7e5df, #e0f1ed, #f8fcfb
- Shades (toward black): #2b5e54, #28574e, #234d45, #20463e, #1b3b35, #16312c, #132a25, #0e1f1c, #0b1816, #060e0c

## Harmonies

- Complementary: #69303c
- Analogous: #306941, #305869
- Triadic: #5d3069, #695d30
- Split-complementary: #693058, #694130
- Tetradic: #413069, #69303c, #586930

## Colors that go with #30695e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #30695e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Pampers (https://brandsweets.com/colors/brands/pampers-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/charcoal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #30695e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Rolex's brand system put Blue beside #30695e, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #30695e: 4 real palettes, including Alpine and Open House, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #30695e: 5 real palettes, including Desert Road and Clay & Linen, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #30695e in 8 real palettes, including Gemstone and Redfin's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [pool] — 4 real palettes, including Rolex's brand system and Cider put Dark Goldenrod beside #30695e, as the supporting colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Cider (https://brandsweets.com/palettes/warm#cider), Greige (https://brandsweets.com/palettes/neutral#greige), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/darkgoldenrod
- **Denim** #1560bd [pool] — Designers have shipped Denim with #30695e: 11 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2d6257 (7.01:1)
- On black (#000000): 3.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3b8173 (4.57:1); AA: background → #dbdbdb (4.59:1); AAA: text → #4ca492 (7.03:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/30695e-a2bebc-d459ad-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#30695e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.