# #305073

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#305073`
- RGB: rgb(48, 80, 115)
- HSL: hsl(211, 41%, 32%)
- OKLCH: oklch(0.423 0.07 251.8)
- Relative luminance: 0.076
- Nearest named color: Bluedgeons (#324c64, Δ 2.529) — https://brandsweets.com/colors/bluedgeons
- Moods: cool, modern
- Page: https://brandsweets.com/colors/305073

## Tints & shades

- Tints (toward white): #3b628c, #4471a2, #5283b7, #6892c0, #81a5ca, #9ab7d5, #b0c6de, #c9d8e8, #dfe8f1, #f8fafc
- Shades (toward black): #2c4968, #27415d, #243c56, #20354c, #1b2d41, #172636, #121e2b, #0f1924, #0b1219, #060a0e

## Harmonies

- Complementary: #735330
- Analogous: #307273, #313073
- Triadic: #733050, #507330
- Split-complementary: #733130, #727330
- Tetradic: #733072, #735330, #307331

## Colors that go with #305073

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #305073, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #305073: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #305073 in 10 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #305073: 15 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #305073 in 5 real palettes, including Open House and Disney's brand system, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Disney (https://brandsweets.com/colors/brands/disney-com), Fireside (https://brandsweets.com/palettes/dark#fireside), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #305073 in 4 real palettes, including Console Light and Mint Modern, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #305073: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Teal** #008080 [harmony, pool: analogous] — Teal is #305073's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.33:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4879ad (4.61:1); AA: background → #bfbfbf (4.53:1); AAA: text → #739ac4 (7.15:1); AAA: background → #ededed (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/305073-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#305073" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.