# #304ffd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#304ffd`
- RGB: rgb(48, 79, 253)
- HSL: hsl(231, 98%, 59%)
- OKLCH: oklch(0.531 0.257 267.6)
- Relative luminance: 0.1331
- Nearest named color: Bluerocratic (#1f66ff, Δ 4.619) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/304ffd

## Tints & shades

- Tints (toward white): #4460fd, #5871fd, #6d82fe, #8194fe, #95a5fe, #a4b2fe, #b8c3fe, #cdd4fe, #e1e5ff, #f5f6ff
- Shades (toward black): #1739fd, #0226f2, #0222d9, #021ebb, #021aa2, #011583, #01116a, #010c4c, #010832, #000314

## Harmonies

- Complementary: #fdde30
- Analogous: #30b5fd, #7830fd
- Triadic: #fd304f, #4ffd30
- Split-complementary: #fd7830, #b5fd30
- Tetradic: #fd30b5, #fdde30, #30fd78

## Colors that go with #304ffd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #304ffd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Docker (https://brandsweets.com/colors/brands/docker-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #304ffd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #304ffd in 6 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #304ffd: 12 real palettes, including Nokia's brand system and Nivea's brand system, as the lead colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #304ffd: 9 real palettes, including Roblox's brand system and Webflow's brand system, as the supporting colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #304ffd: 14 real palettes, including Chase's brand system and Square's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Square (https://brandsweets.com/colors/brands/squareup-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #304ffd: 9 real palettes, including OnePlus's brand system and Coursera's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #304ffd: 5 real palettes, including Bose's brand system and Nissan's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1235fd (7.11:1)
- On black (#000000): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4964fd (4.52:1); AA: background → #e6e6e6 (4.59:1); AAA: text → #7c8ffe (7.22:1)

## Brands using this color

- **Grafana Labs** — primary #1b55f5 (Δ 1.971) — https://brandsweets.com/colors/brands/grafana-com
- **Grafana Labs** — accent #1b55f5 (Δ 1.971) — https://brandsweets.com/colors/brands/grafana-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/304ffd-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#304ffd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.