# #304d23

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#304d23`
- RGB: rgb(48, 77, 35)
- HSL: hsl(101, 37%, 22%)
- OKLCH: oklch(0.386 0.075 136.8)
- Relative luminance: 0.0606
- Nearest named color: Treetop Cathedral (#2f4a15, Δ 1.641) — https://brandsweets.com/colors/treetop-cathedral
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/304d23

## Tints & shades

- Tints (toward white): #426930, #52813b, #639d48, #74b257, #8bbf73, #a2cc8f, #b7d7a8, #cee4c4, #e2efdc, #f9fcf8
- Shades (toward black): #2c4620, #283f1d, #253b1b, #213418, #1d2d15, #182612, #141f0e, #121c0d, #0d150a, #090e06

## Harmonies

- Complementary: #40234d
- Analogous: #454d23, #234d2b
- Triadic: #23304d, #4d2330
- Split-complementary: #2b234d, #4d2345
- Tetradic: #23454d, #40234d, #4d2b23

## Colors that go with #304d23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #304d23's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 7 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #304d23, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #304d23: 4 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #304d23: 4 real palettes, including Warp's brand system and Lamborghini's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #304d23 in 7 real palettes, including CircleCI's brand system and Chime's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), Neon (https://brandsweets.com/colors/brands/neon-tech), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #304d23 in 5 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #304d23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), IHG (https://brandsweets.com/colors/brands/ihg-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Cream** #fffdd0 [role] — Cream is the surface #304d23 wants: a warm off-white that shares its undertone, so #304d23 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #52813b (4.56:1); AA: background → #b3b3b3 (4.53:1); AAA: text → #68a44c (7:1); AAA: background → #dedede (7.06:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/304d23-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#304d23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.