# #304b34

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#304b34`
- RGB: rgb(48, 75, 52)
- HSL: hsl(129, 22%, 24%)
- OKLCH: oklch(0.384 0.051 148.3)
- Relative luminance: 0.0591
- Nearest named color: Highlander (#3a533d, Δ 3.136) — https://brandsweets.com/colors/highlander
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/304b34

## Tints & shades

- Tints (toward white): #3e6043, #4e7954, #5b8f63, #70a478, #86b18c, #9bbfa1, #b4cfb8, #caddcd, #e3ede5, #f9fbf9
- Shades (toward black): #2c442f, #283e2b, #243827, #203223, #1c2c1e, #18251a, #141f16, #101911, #0c130d, #080c09

## Harmonies

- Complementary: #4b3047
- Analogous: #394b30, #304b41
- Triadic: #34304b, #4b3430
- Split-complementary: #41304b, #4b3039
- Tetradic: #30394b, #4b3047, #4b4130

## Colors that go with #304b34

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #304b34's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 9 real palettes, including Jeep's brand system and Rolex's brand system put Blue beside #304b34, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #304b34, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #304b34: 4 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #304b34 in 5 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #304b34: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #304b34: 8 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim
- **Cream** #fffdd0 [role] — Cream is the surface #304b34 wants: a warm off-white that shares its undertone, so #304b34 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.63:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #528058 (4.59:1); AA: background → #b3b3b3 (4.59:1); AAA: text → #6da275 (7.08:1); AAA: background → #dedede (7.15:1)

## Curated palettes containing it

- **Paper & Pine** (minimal, cool, clean, muted) — #1f4d3a, #8aa39b, #d98c3f, #f7f7f4, #1c2321 — Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige. — tool: https://brandsweets.com/palettes/new/1f4d3a-8aa39b-d98c3f-f7f7f4-1c2321 — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/304b34-a2bea9-ae4edf-1f2d27-ecf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#304b34" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.