# #304754

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#304754`
- RGB: rgb(48, 71, 84)
- HSL: hsl(202, 27%, 26%)
- OKLCH: oklch(0.384 0.036 233.7)
- Relative luminance: 0.0577
- Nearest named color: Charcoal (#36454f, Δ 1.097) — https://brandsweets.com/colors/charcoal
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/304754

## Tints & shades

- Tints (toward white): #3d5a6b, #4a6d82, #59839b, #6d95ab, #84a5b8, #9bb6c5, #b1c6d2, #cbd9e1, #e2eaee, #f9fafb
- Shades (toward black): #2d424e, #293c47, #23343e, #202e37, #1c2931, #18242a, #141e24, #0f161a, #0b1013, #070b0d

## Harmonies

- Complementary: #543e30
- Analogous: #30544f, #303554
- Triadic: #543047, #475430
- Split-complementary: #543035, #544f30
- Tetradic: #4f3054, #543e30, #355430

## Colors that go with #304754

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #304754's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #304754's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #304754 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 9 real palettes, including Jeep's brand system and Alaska Airlines's brand system put Blue beside #304754, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #304754, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #304754: 5 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #304754: 6 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #304754: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.74:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #547b92 (4.63:1); AA: background → #b3b3b3 (4.65:1); AAA: text → #779cb1 (7.17:1); AAA: background → #dbdbdb (7.04:1)

## Brands using this color

- **Codecademy** — secondary #2c4c5c (Δ 1.773) — https://brandsweets.com/colors/brands/codecademy-com
- **Tumblr** — secondary #36465d (Δ 1.935) — https://brandsweets.com/colors/brands/tumblr-com
- **Auth0** — secondary #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/auth0-com
- **Hinge** — secondary #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — secondary #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Lamborghini** — accent #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/lamborghini-com
- **Puma** — accent #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/puma-com
- **Stanley** — accent #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/stanley1913-com
- **Starlink** — primary #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/starlink-com
- **Zoom** — accent #27455c (Δ 1.996) — https://brandsweets.com/colors/brands/zoom-us

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/304754-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#304754" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.