# #30444b

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#30444b`
- RGB: rgb(48, 68, 75)
- HSL: hsl(196, 22%, 24%)
- OKLCH: oklch(0.373 0.028 221.5)
- Relative luminance: 0.0527
- Nearest named color: Charcoal (#36454f, Δ 1.168) — https://brandsweets.com/colors/charcoal
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/30444b

## Tints & shades

- Tints (toward white): #3e5760, #4e6e79, #5b818f, #7096a4, #86a6b1, #9bb6bf, #b4c8cf, #cad8dd, #e3eaed, #f9fafb
- Shades (toward black): #2c3e44, #28383e, #243338, #202d32, #1c272c, #182225, #141c1f, #101619, #0c1113, #080b0c

## Harmonies

- Complementary: #4b3730
- Analogous: #304b44, #30364b
- Triadic: #4b3043, #434b30
- Split-complementary: #4b3036, #4b4430
- Tetradic: #44304b, #4b3730, #364b30

## Colors that go with #30444b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 10 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #30444b, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #30444b, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #30444b: 5 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #30444b: 9 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #30444b in 12 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #30444b in 5 real palettes, including Olive Grove and Oatmeal, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/darkolivegreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #30444b: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/deepskyblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #30444b was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #587c89 (4.66:1); AA: background → #adadad (4.56:1); AAA: text → #799da9 (7.21:1); AAA: background → #d6d6d6 (7.03:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/30444b-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#30444b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.