# #30380a

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#30380a`
- RGB: rgb(48, 56, 10)
- HSL: hsl(70, 70%, 13%)
- OKLCH: oklch(0.323 0.067 118.9)
- Relative luminance: 0.0348
- Nearest named color: Wasabi Nori (#333300, Δ 1.606) — https://brandsweets.com/colors/wasabi-nori
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/30380a

## Tints & shades

- Tints (toward white): #525f11, #708217, #92a91e, #b0cc24, #c3dd40, #cee363, #daea8a, #e5f0ad, #f1f7d4, #fcfdf6
- Shades (toward black): #2d3409, #293008, #252b08, #222707, #222707, #1e2306, #1a1e05, #161a05, #131604, #0f1103

## Harmonies

- Complementary: #120a38
- Analogous: #38290a, #19380a
- Triadic: #0a3138, #380a31
- Split-complementary: #0a1938, #290a38
- Tetradic: #0a3829, #120a38, #380a19

## Colors that go with #30380a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #30380a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Chobani (https://brandsweets.com/colors/brands/chobani-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #30380a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Loom (https://brandsweets.com/colors/brands/loom-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #30380a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #30380a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Blue Violet** #8a2be2 [harmony, pool: complementary] — Blue Violet sits directly opposite #30380a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Amber** #ffbf00 [pool] — Amber is paired with #30380a in 6 real palettes, including McDonald's's brand system and Trailhead, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Instacart's brand system and Dunkin''s brand system put Blue beside #30380a, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #30380a, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6c7e16 (4.63:1); AA: background → #9c9c9c (4.51:1); AAA: text → #8aa01c (7.13:1); AAA: background → #c4c4c4 (7.1:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/30380a-b6bea2-4e7cdf-252d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#30380a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.