# #302d95

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#302d95`
- RGB: rgb(48, 45, 149)
- HSL: hsl(242, 54%, 38%)
- OKLCH: oklch(0.375 0.164 276.2)
- Relative luminance: 0.0468
- Nearest named color: Depths of Night (#2c319b, Δ 1.395) — https://brandsweets.com/colors/depths-of-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/302d95

## Tints & shades

- Tints (toward white): #3834ad, #3f3bc4, #5652cb, #6d6ad2, #8481d9, #9b99e1, #b2b0e8, #c9c8ef, #e0e0f6, #f7f7fd
- Shades (toward black): #2c2989, #27247a, #23216e, #1e1c5e, #1b1952, #171547, #121037, #0e0d2b, #09081b, #050510

## Harmonies

- Complementary: #92952d
- Analogous: #2d5d95, #642d95
- Triadic: #95302d, #2d9530
- Split-complementary: #95642d, #5d952d
- Tetradic: #952d5d, #92952d, #2d9564

## Colors that go with #302d95

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #302d95's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #302d95, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #302d95: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #302d95 in 8 real palettes, including Casper Sleep's brand system and Walgreens's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #302d95: 7 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #302d95: 4 real palettes, including Nintendo's brand system and Datadog's brand system, as the accent. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick
- **Red** #ff0000 [pool] — Red is paired with #302d95 in 4 real palettes, including Walgreens's brand system and 3M's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), 3M (https://brandsweets.com/colors/brands/3m-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com). — https://brandsweets.com/colors/red
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #302d95 in 8 real palettes, including Nivea's brand system and Nokia's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Discord (https://brandsweets.com/colors/brands/discord), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.85:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6d6ad2 (4.64:1); AA: background → #a8a8a8 (4.56:1); AAA: text → #908ddd (7.04:1); AAA: background → #d1d1d1 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/302d95-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#302d95" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.