# #302a32

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#302a32`
- RGB: rgb(48, 42, 50)
- HSL: hsl(285, 9%, 18%)
- OKLCH: oklch(0.295 0.017 317.7)
- Relative luminance: 0.0251
- Nearest named color: Melanzane (#342931, Δ 0.779) — https://brandsweets.com/colors/melanzane
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/302a32

## Tints & shades

- Tints (toward white): #453c48, #5b4f5f, #706175, #85748b, #998a9e, #aca0b0, #c0b7c3, #d3cdd5, #e7e3e8, #faf9fa
- Shades (toward black): #2d272f, #28232a, #252027, #201c21, #1d1a1f, #1b171c, #151316, #131013, #0d0c0e, #0b090b

## Harmonies

- Complementary: #2c322a
- Analogous: #2c2a32, #322a30
- Triadic: #32302a, #2a3230
- Split-complementary: #30322a, #2a322c
- Tetradic: #322c2a, #2c322a, #2a3032

## Colors that go with #302a32

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #302a32 in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #302a32, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #302a32 in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Blush and Rain Garden put Blush Pink beside #302a32, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #302a32 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #302a32: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Allbirds's brand system put Champagne beside #302a32, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #302a32 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.97:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #806f85 (4.53:1); AA: background → #949494 (4.61:1); AAA: text → #a093a5 (7.21:1); AAA: background → #b8b8b8 (7.04:1)

## Brands using this color

- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.21) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Loom** — text #292a2e (Δ 1.526) — https://brandsweets.com/colors/brands/loom-com
- **Astro** — text #2c2c2c (Δ 1.664) — https://brandsweets.com/colors/brands/astro-build
- **Fenty Beauty** — primary #2d2929 (Δ 1.734) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Fenty Beauty** — text #2d2929 (Δ 1.734) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Headspace** — text #2d2c2b (Δ 1.751) — https://brandsweets.com/colors/brands/headspace-com
- **Squarespace** — primary #2a2a2a (Δ 1.919) — https://brandsweets.com/colors/brands/squarespace-com
- **Gillette** — primary #2b2929 (Δ 1.923) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.923) — https://brandsweets.com/colors/brands/gillette-com

## Curated palettes containing it

- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Blossom** (spring, pastel, light, elegant) — #e8a0bf, #b5d6b2, #f7e1a0, #fffbfa, #3a2a33 — Cherry blossom, new leaf and pale primrose — a soft spring set for florists, weddings and anything that opens in April. — tool: https://brandsweets.com/palettes/new/e8a0bf-b5d6b2-f7e1a0-fffbfa-3a2a33 — collection: https://brandsweets.com/palettes/spring

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/302a32-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#302a32" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.