# #302385

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#302385`
- RGB: rgb(48, 35, 133)
- HSL: hsl(248, 58%, 33%)
- OKLCH: oklch(0.343 0.155 280.5)
- Relative luminance: 0.0352
- Nearest named color: Deep Space Rodeo (#332277, Δ 2.494) — https://brandsweets.com/colors/deep-space-rodeo
- Moods: cool, modern
- Page: https://brandsweets.com/colors/302385

## Tints & shades

- Tints (toward white): #3b2ba1, #4331b9, #5442cd, #6a5ad3, #8376db, #998ee1, #b3aae9, #c8c3ef, #e2dff6, #f8f7fd
- Shades (toward black): #2c2079, #281d6d, #231a61, #1f1655, #1c144d, #171140, #130e34, #0f0b28, #0a071c, #060410

## Harmonies

- Complementary: #788523
- Analogous: #234785, #612385
- Triadic: #853023, #238530
- Split-complementary: #856123, #478523
- Tetradic: #852347, #788523, #238561

## Colors that go with #302385

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #302385: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #302385's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Procter & Gamble's brand system and Alaska Airlines's brand system put Blue beside #302385, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #302385: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Unilever (https://brandsweets.com/colors/brands/unilever-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #302385 in 6 real palettes, including Casper Sleep's brand system and Pepsi's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #302385: 5 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #302385 in 6 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #302385 in 4 real palettes, including Gillette's brand system and Boeing's brand system, as the lead colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7566d6 (4.63:1); AA: background → #9e9e9e (4.6:1); AAA: text → #968ae0 (7.01:1); AAA: background → #c4c4c4 (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/302385-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#302385" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.