# #301641

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#301641`
- RGB: rgb(48, 22, 65)
- HSL: hsl(276, 49%, 17%)
- OKLCH: oklch(0.261 0.081 309.8)
- Relative luminance: 0.0158
- Nearest named color: Dark Purple (#35063e, Δ 3.302) — https://brandsweets.com/colors/dark-purple
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/301641

## Tints & shades

- Tints (toward white): #46215f, #5c2b7d, #73359c, #8940ba, #9e5fc8, #b17ed3, #c39cdd, #d6bbe8, #e8d9f2, #faf7fc
- Shades (toward black): #2d153d, #271235, #241131, #22102e, #1f0e2a, #190c22, #160a1e, #14091b, #0e0713, #0b050f

## Harmonies

- Complementary: #274116
- Analogous: #1a1641, #41163c
- Triadic: #413016, #164130
- Split-complementary: #3c4116, #16411a
- Tetradic: #411a16, #274116, #163c41

## Colors that go with #301641

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #301641: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #301641 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Cohere (https://brandsweets.com/colors/brands/cohere-com), Warp (https://brandsweets.com/colors/brands/warp-dev), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #301641: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #301641 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #301641's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #301641 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #301641 in 18 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #301641, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.95:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.32:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9a58c6 (4.59:1); AA: background → #8a8a8a (4.62:1); AAA: text → #b382d4 (7.06:1); AAA: background → #adadad (7.11:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/301641-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#301641" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.