# #301508

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#301508`
- RGB: rgb(48, 21, 8)
- HSL: hsl(20, 71%, 11%)
- OKLCH: oklch(0.232 0.049 45.2)
- Relative luminance: 0.0118
- Nearest named color: Burnt Coffee (#271b10, Δ 2.48) — https://brandsweets.com/colors/burnt-coffee
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/301508

## Tints & shades

- Tints (toward white): #57270f, #7a3715, #a1481b, #c95a22, #de713b, #e48a5e, #eaa785, #f1c3ac, #f7dccf, #fef9f6
- Shades (toward black): #2c1307, #2c1307, #271207, #231006, #231006, #1f0e05, #1a0c04, #160a04, #160a04, #110803

## Harmonies

- Complementary: #082330
- Analogous: #30080f, #302908
- Triadic: #083015, #150830
- Split-complementary: #083029, #080f30
- Tetradic: #0f3008, #082330, #290830

## Colors that go with #301508

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #301508: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Firebrick** #b22222 [harmony, pool: analogous] — Firebrick is #301508's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/firebrick
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #301508 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #301508's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: triadic] — Slate Blue completes a triad with #301508 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Calm (https://brandsweets.com/colors/brands/calm-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #301508: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #301508 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #301508 in 18 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c05621 (4.59:1); AA: background → #858585 (4.6:1); AAA: text → #e07b48 (7.1:1); AAA: background → #a8a8a8 (7.14:1)

## Curated palettes containing it

- **Maple** (autumn, warm, vivid) — #c1272d, #e8730c, #f2b705, #fff8ee, #2a1a0a — The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black. — tool: https://brandsweets.com/palettes/new/c1272d-e8730c-f2b705-fff8ee-2a1a0a — collection: https://brandsweets.com/palettes/autumn
- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/301508-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#301508" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.